Dhruv Rathee, a popular Indian YouTuber, has taken a big step into the business world by starting his first company, AI Fiesta. This is a bold move that connects the worlds of content creation and cutting-edge technology. This new project, which was announced on August 17, 2025, aims to make advanced AI tools easier for regular people to use, especially in India where cost has been a big problem.
A lot of people are interested in and talking about Rathee’s switch from explaining complicated social and political issues to building an AI platform. He has more than 29.5 million subscribers on his YouTube channel. This article goes into great detail about the story behind AI Fiesta, its features, the market it enters, and what it means for the future of AI in India.
Who is Dhruv Rathee?
Dhruv Rathee, born in 1994 in Haryana, India, first gained prominence as a YouTuber in 2013. At first, he wrote about science and engineering in a way that was educational. But then he switched to writing about politics, the environment, and checking facts. His simple, fact-based videos have connected with millions of people, and in 2023, TIME Magazine named him one of the Next Generation Leaders. Rathee’s channel had about 29.5 million subscribers and over 4.6 billion views as of August 2025. This makes him one of India’s most popular creators.
Rathee’s videos often talk about real-world issues, like climate change and false information. He has this way of thinking about problems in his personal life as well. Living in Germany with his wife Juli Lbr, he has traveled extensively and used AI tools in his video production workflow for years. In fact, Rathee has been an early adopter of AI, hosting masterclasses on tools like ChatGPT that attracted over 50,000 participants. A survey from these sessions revealed that more than 70% of attendees relied on free, limited AI versions due to cost constraints. This insight, combined with his own frustrations, planted the seeds for AI Fiesta.
The Spark: From Personal Pain Points to a Startup Idea
Rathee didn’t just jump into AI business; he had been working on it for a while. In the video he made to announce it, he talked about how the idea came from “everyday problems” he had while creating content. For instance, during fact-checking for his videos, he noticed that different AI models—like ChatGPT, Gemini, and Grok—excelled in spotting unique errors due to their varied training data. This required juggling multiple subscriptions, costing him upwards of $110 (about ₹9,600) per month.
Affordability was another hurdle. Most Indians can’t afford premium AI tools, which cost $20 to $30 a month, so they have to use free versions that aren’t as good. Rathee pointed out that this leaves out a vast number of people from the AI revolution. He said in the video, “Imagine being able to access all the best AI models in one place.” This showed that he wanted to make AI available to everyone.
To make this dream come true, Rathee started AI Fiesta with the people who began TagMango, a startup backed by Y Combinator. This partnership uses technical knowledge to create a strong platform. The launch was quick; within 36 hours, AI Fiesta reportedly made $3 million in annual recurring revenue (ARR). This shows that Rathee has a considerable fan base and that the product was popular at the right time.
What is AI Fiesta? Breaking Down the Platform
At its core, AI Fiesta is an all-in-one AI aggregator that bundles premium access to leading models like ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4, Perplexity Sonar Pro, and DeepSeek. Users can interact with all these in a single chat window, comparing responses side by side without switching apps.
This isn’t just a simple redirect—it’s a unified interface designed for efficiency. For example, you can ask a question like “Suggest five video ideas for a YouTuber,” and see varied answers from each AI, then follow up with the best one. In his video, Rathee showed this by saying that Claude often gave the most creative answers.
Key Features and User Benefits
AI Fiesta comes with a number of new tools to make it easier to use:
- Prompt Improvement: An AI inside the program improves your questions by fixing grammar and making them work better.
- Projects Feature: Create custom “projects” with predefined instructions, like a “Personal Chef” that remembers your dietary preferences across all models.
- Multimedia Capabilities: Generate and edit images using ChatGPT or Gemini, or transcribe audio in any language, translating it to English.
- Bonus Perks: Subscribers get the “Ultimate Prompt Book” (over 3,000 prompts worth ₹5,000), access to an exclusive community, and quarterly webinars for annual plans.
The platform supports UPI payments, a nod to Indian users, and is available on web and Android, with iOS app in the works. These AI Fiesta features fix common problems, saving time and money while making students, professionals, and creators more productive.
Pricing: Making AI Affordable for the Masses
One of AI Fiesta’s most significant selling points is its pricing. At ₹999 per month (or ₹833 with annual billing, effectively two months free), it claims to offer value worth ₹15,000—₹10,000 in AI access plus bonuses. This is about 90% less expensive than paying for each tool separately.
Rathee says it will change the game for India, where tech adoption is limited by economic barriers. Early users have praised the lower costs, but some have mentioned problems like token limits running out too quickly.
AI Market in India: A Booming Landscape
The AI market in India is growing quickly. By 2025, it is expected to be worth $10.15 billion, and by 2034, it will be worth $45.72 billion, with a CAGR of more than 20%. Another report says it will grow to $17 billion by 2027, thanks to government projects like data centers and hyperscale infrastructure.
With 400+ acres of AI-ready infrastructure and a talent pool expanding rapidly, India ranks 10th globally in AI investments at $1.4 billion. Startups like AI Fiesta fit perfectly, targeting the underserved mass market amid competitors like Perplexity (free for some via telecom bundles) and global giants.
Challenges and Criticisms: Not All Smooth Sailing
Despite the hype, AI Fiesta has faced backlash. Tech enthusiasts on X (formerly Twitter) have called it a “wrapper” rather than innovative, accusing it of predatory marketing by overhyping savings while using potentially limited backend versions of AIs. Complaints include token exhaustion, bugs, and refund issues in the initial days.
Some people thought it might be a “scam,” but Rathee answered this in a later post, saying that fixes and updates would be coming. Critics are also worried about sustainability because telecom companies like Airtel offer free alternatives like Perplexity Pro.
Rathee’s political stance has polarized opinions, with some viewing the startup through that lens. But positive feedback shows that it is helpful for casual users.
Future Plans: Expanding Horizons
AI Fiesta plans to add support for regional languages like Hindi, Bengali, Telugu, and others, as well as more AI models and an iOS app. Rathee promises to keep you up to date every month and hold you accountable through videos. It is expected that India’s AI ecosystem will hit $31.94 billion by 2031, growing at a compound annual growth rate of 26.37% from 2025 to 2031. The startup could get a big part of the market if it listens to what people say and makes changes based on that.
Conclusion: A Step Toward Inclusive AI
Dhruv Rathee’s AI Fiesta is more than just a business; it’s a call for everyone in a country that is about to lead the AI wave to have equal access to technology. Rathee continues to teach and empower people, from his YouTube beginnings to this new platform. There are still problems to solve, but the startup’s early success—$3 million in annual revenue in just a few days—shows that it has a lot of potential. As AI reshapes lives, initiatives like this could bridge the digital divide, making advanced tools available to all.
Whether you’re a student brainstorming ideas or a professional optimizing workflows, AI Fiesta invites you to join the fiesta. As Rathee puts it, “The AI revolution is here—don’t get left behind.”
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